Stella Artois free essay sample

Grantham university Abstract Stella was a beer brand who in 2006 received a reputation to being known as a wife beater brand due to domestic violence cases involving the brand. To turn this perception around the company begin emphasizing the history and values of the brewery. To help with communication they created an online experience for the consumer, with short films, interactive film and gaming as well as 3D gaming. This allows the visitors to be introduced to the origins and heritage of Stella Artois and esp erase the negative associations. What are the communication benefits of building a brand narrative in the way Stella Artois has? Do you think this is the best way to Improve dialog with the target audience? Stella Artois There are many communication benefits of building a brand narrative in the way Stella Artois has. In this day and age consumers have become more engaged and are much more In control of receiving and interpreting brand messages. We will write a custom essay sample on Stella Artois or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page As a result companies must be able to grow and adapt to their target audience, and Stella Artois ecided to do just that. Individual Brand Congruity When Stella Artois decided to re image their brand to get out of the negative perception of being the beer of Wife beaters they decided to go back to the basics. They decide to distance the brand from its lager lout Image and shifting peoples perceptions of premium quality. (Smith, 2010) The company decide to go back to its roots, by branding the origin of the Artois brewery which was established in 1366. They also used a feminine aspect to branch away from the rough masculine wife eater persona with the Artois-branded feminine stemmed chalice glasses. Individual brand congruity is when essence and core value of the brand resonate with the memories and emotional connections of the audience (Smith, 2010) and with the brand narrative of the Artois Heritage the company established just that. Medlascape To effective communicate to consumers, how the message is carried is really important. Media scape Is the array of channels available which will carry the message (Smith, 2010) Stella Artois utilized online resources by putting their site as he Centre of marketing communication. They created an online experience Including a short film movie name La Boutellle to a 3D Interactive experience Le DÂ ©fi where players challenge their friends to rescue a fresh-poured goblet of Stella Artois by engaging in a number of complex puzzles. (Smith, 2010) Their method of communication gave them a global audience and engage their target audience with the impact of technology. Improve Dialogue I believe that Stella Artois utilized the best way that they can to improve the dialog with their target audience. One way that they used was with going back to their roots faille Artois helped enhance and promote the quality of the product. And with the feminine touch twist with the chalice glasses and the classy point-of-sale materials it promotes a premium product and discourages the audience of heavy drinkers and young males. Another tool used that was the best way to improve the duologue was with their website promotions. With the constant change of technology consumers have access to multiple lines of products available as well as information anytime nd anywhere. And using the technology reflecting the brewery gets the consumers engaged and allows them to interact with the company. For Stella Artois to launch a global, through the line campaign driving traffic to an international website I believe was the best way to improve the duologue and find more of their target audience. References Smith, Terry. (2010). Stella Artois: Reassuringly Expensive Wife Beater. Marketing Communication, pg. 3-5 Smith, Terry. (2010). Introduction to Marketing Communications. Marketing Communications. Pg. 13

Internal Unsolicited Proposal for Glamstone Company

Internal Unsolicited Proposal for Glamstone Company Introduction Over the last many years, Glamstone quarry has been generating aggregates of numerous sizes with an objective of meeting the demand of the engineering as well as construction tasks within a radius of thirty kilometers of Pendle (Ghose and Dhar 394).Advertising We will write a custom proposal sample on Internal Unsolicited Proposal for Glamstone Company specifically for you for only $16.05 $11/page Learn More This quarry is until now utilizing old machinery and technologies and, as a result, it only generates 500, 000 tones of aggregates of distinct sizes per year which are supplied in the local market within a radius of thirty kilometers from the quarry. Because the United Kingdom wide group of quarries has taken over the operations of the Glamstone quarry, the new owners are looking forward to increase the profitability of the quarry in addition to ensuring that the quarry maintains its long-term viability and competitiveness in the volatile gl obal market. Besides, it aims at modernizing the existing technologies by replacing the outdated technologies with new ones as well as maintaining a good relationship between the local community and the quarry. This paper will attempt to lay down a strategic action plan for the quarry that will provide new directions to the current owners of the quarry. Objectives The core objective of this research proposal is to provide a comprehensive action plan of how to increase the supply of the company’s product to meet the demand in order to increase the profitability of the quarry as well as how to retain its long term viability on the basis of the projected market. Product Aggregates are crucial products which are utilized for all civil engineering as well as construction tasks. They are made in array of sizes and they are main materials in construction works. The Plan While taking into consideration the projected market, the action plan proposed in this paper will place more focus on the following underlying elements: technology, machinery, transportation, expansion, environment and local community.Advertising Looking for proposal on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Technology Over the last many years, the technological advancement has played a critical role in bringing critical transformations in consumption and production sectors in the global world. The use of advanced technology has enabled quarries to increase their general output while at the same time minimizing the production costs. The findings from various studies have indicated that advanced technologies are increasingly being utilized to generate products both in the developed world as well as in developing countries such as Africa and Asia (Swamidass 84). These aggregates are produced in different sizes and are of critical importance in civil engineering as well as construction works. Due to the ever-rising de mand for bridges, roads, business and new residential complexes, modern technologies are required in order to effectively deal with these issues. Glamstone quarry, in particular, has not been able to meet these ever-growing demands because of their continuous reliance on old technologies in the generation of aggregates. Despite the fact that the introduction of modern technology requires huge capital and high maintenance costs, it is viable in the long run and it can possess the potential to increase profit as well as enhancing the competitiveness of the quarry in the global market. Besides, the production costs are greatly minimized when new technologies are adopted. Machinery The Glamstone quarry requires new machines if desired results are to be expected. The findings of various studies have indicated that new machines have the capacity to increase the general output of the firm in addition to boosting its competitiveness and viability in the volatile global market (Swain 249). T o this effect, modern/new technology will not be of any critical importance if there is absence of new machinery. Presently, Glamstone quarry are employing machinery that are outdated and as such, new machinery needs to be introduced instead of hauling the existing old machinery. Numerous modern machineries are available in the market that can play an integral role in increasing the profitability of the quarry in addition to maintaining its viability in the global market (Redmond and Romero 56). To this effect, new technology must go hand in hand with new machinery.Advertising We will write a custom proposal sample on Internal Unsolicited Proposal for Glamstone Company specifically for you for only $16.05 $11/page Learn More Currently, only a half a million tons are generated by the Glamstone quarry with the strength of 30 employees instead of 0.75 million tones using 30 employees. In essence, the quarry should be generating 2.25 million tones of aggregates annually with the current strength of workers. However, this does not seem realistic as long as the Glamstone quarry continues to rely on the old technology and machinery. Assuming that this production level is attained, it will not be viable in the long run due to the fact that the current market consumes approximately a half a million tones of aggregates annually and currently, there is a need to expand this market in order to reach the target of one million tons of aggregates per year. This signifies that the current workforce should be cut down to about 12 or 15 workers and the remaining employees to be given some form of compensation or given new responsibilities. For instance, the remaining employees should undergo training on how to drive new trucks that this study is proposing or given extensive training on marketing related issues such as exploring new markets and attracting new potential customers to the company. Conveyor Tube There are various new machines which have bee n introduced in the market and which can play an integral role in increasing the production and supply of aggregates from the Glamstone quarry (Ghose and Dhar 410). Owing to the fact that this study is proposing for the operations in South quarry, it will be crucial to categorically mention the new machinery plus its utility. This machine is perceived by many to possess the potential of revitalizing the operations of the quarry. To this effect, this study is proposing a new machine referred to as conveyor. Soon after the South quarry is launched, the biggest problem will be how to transport the generated aggregates into the local market. The process of modernization entails constructing convey lines from the quarry to the loading line so as to minimize road congestion and undesirable traffic on the single road which is the main medium of transportation. Instead of using traditional belt conveyors, this paper proposes that new pipe conveyors which are currently available in the marke t and which possess more potential when compared with the traditional belt conveyors. Besides, conveyor pipe will greatly minimize environmental pollution brought about by dust and noise when transporting aggregates from the quarry to the loading line. Once the aggregates are loaded to conveyor pipe, its belts result into a tubular shape after being folded.Advertising Looking for proposal on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More This shape plays a critical role in minimizing any form of contamination or leakage. Moreover, this resultant shape allows the conveyor pipe to run along winding ways and to travel horizontally or vertically and as such it can escape any barrier that may try to deter its movement. As noted by Scott and Malcolm, conveyor pipes promises transportation in both direction in addition to guaranteeing cleanliness along the path. They will as well minimize the dust emission in the nearby area and reduce the traffic load on the community road (256). Transportation Currently, trucks that possess the loading capacity of 30 tonnes are being used by Glamstone quarry and are not effective in transporting aggregates to the loading point. This has made the quarry operate only within a radius of 30 kilometers. This paper proposes that if advanced Lorries with loading capacity of 50 tones and above are used in carrying the aggregates, the profitability of the quarry will be increased and its viabilit y maintained. Besides, these new Lorries will have the potential to extend the local market beyond 50 kilometers. The expanded market will bring more customers and business to the quarry and as such, the quarry will increase its production of aggregates to one million tonnes or more per year. For instance, the nearby redevelopment action plan by the waterside of the adjacent city can have the potential to consume 0.25 million tonnes of aggregates annually. These goals will only be attained efficient services are provided by the quarry as well as meeting the projected market demands. The operations that are being carried in the South will increase the production of aggregates. However, these operations are faced with various problems such as lack of availability of efficient and reliable transportation. Presently, there is only a single road which criss-crosses the South and North quarries and it is being shared with the local community. If the quarry decides to rely on this road for its operations the objectives of increasing its profitability as well as maintain its viability in the volatile global market will remain a dream. However, the quarry can decide to use the road by initiating one of the following options: To use conveyor pipes to transport aggregates from the quarry to the loading point. This project will cost approximately 0.67 million dollars to construct a tunnel that will pass under the road which is estimated to cost 0.54 million dollars. The final option is construct a bridge for the local people and close the road. This project is projected to cost approximately 0.22 million dollars. By using SWOT analysis in analyzing the above available options, this paper recommends that although the second option is cost effective and most favorable, it is likely to face more opposition from the local community. The first option will be the best due to the fact that the cost incurred by initiating the project will be recovered in future through reducing t he cost of protecting the environment as well as minimizing transportation expenses. Figure 1. Materials transport to a nearby quarry through covered conveyor belts. Source: Roach (27). Conclusion It is apparent in the report a comprehensive action plan for Glamstone quarry is needed in order to increase the profitability of the quarry in addition to maintaining its viability in the volatile global market. Some of the recommended action to be taken by the quarry includes purchasing conveyor pipes that will play a critical in transporting aggregates from the quarry to the loading point. This machine has the potential to reduce environmental pollution as well as minimizing traffic congestion. Other options explored in this report should also be taken into considerations. Ghose, Ajoy and B. Dhar. Mining: Challenges of the 21st Century. New Delhi: APH Publishing. 2000. Print. Redmond, Steve and V. Romero. Rapid Excavation and Tunneling Conference Proceedings. London: SME. 2011. Print. Roach, Michael. North American Tunnelling 2008 Proceedings. London: SME. 2008. Print. Scott, Wright and C. Malcolm. Industrial Minerals and Extractive Industry Geology. London: Geological Society. 2002. Print. Swain, Anup. Mechanical Operations. Noida: Tata McGraw-hill Education. 2011. Print. Swamidass, Paul. Encyclopedia of Production and Manufacturing Management. New York: Springer. 2000. Print.

International aspects of business law Essay Example | Topics and Well Written Essays - 2500 words

International aspects of business law - Essay Example There are three categories of corruption cases, which can be political, personal or commercial in nature, but the basic difference lies in the office, authority and position, which are neglected, and intent of manipulations. Further there is political corruption, which may include bribery, use of governmental offices for private enrichment and changing of how decisions are made by public bodies (Heidenheimer, Johnston and Le Vine 1989). On the other hand, bribery is an act of corruption that entails obtaining money or any form of monetary gain, or the making of payments illegally through abuse of public or commercial office and funds. This payment does not necessarily involve the exchange of money, but can also be through gifts, special favours or influence and despite the form it takes, corruption is always a transaction that goes in two ways involving two parties that is the briber and the one who receives the bribe. In relation to the case study Mullet Inc. though incorporated in US intends to secure a contract to supply computers to Central Bank of Acacia, however it is faced with the challenge of contravening international business laws on corruption and bribery by giving the board of directors a celebratory dinner for it to secure the contract. The payment of this dinner is a form of bribery to the board members by the negotiating team for them to accept to continue and finalize the business contract. This paper will seek to advise the Mullet Inc. negotiating team of their legal liabilities by giving in to the Chairman of the Acacia bank demands under US FCPA in comparison to the UK Bribery Act. The U.S. Foreign Corrupt Practices Act This Act of 1977 outlaws American corporations from making any payment deemed as bribery or inducements to overseas representatives with the intent of winning or keeping business (U.S. Department of Commerce 2004). This statute was enacted to put a stop to the act of bribing officials from foreign countries as well as restori ng the confidence of the American investor in the integrity of the American business system and, has been amended twice in 1988 and in 1998 with the changing dynamics in businesses (Rutchfield and Lacey 2000). The U.K. Bribery Act 2010 Studies by independent audit firms such as Ernst & Young and Confronting Corruption show that firms and businesses in the United Kingdom have been making tremendous losses due to corruption and bribery. These are termed as barriers to growth and trade and overseas corruption makes it even harder and expensive do businesses abroad. The United Kingdom government has therefore strengthened its laws by enacting the Bribery Act 2010 that came into operation on July 1, 2011 creating a number of offences relating to corruption in international businesses. This law outlawed the bribing of a foreign official, giving, or promising an advantage when dealing with international business transactions (De Jonge 2011, p. 136). The U.K. Bribery Act 2010 also created a n offence of acceptance, demanding, or assenting to receive an advantage or benefit or failing to stop a bribe from being paid on behalf of a firm or a company. Case Study Analysis of the Celebratory Dinner Request under UK Bribery Act and FCPA Public/private sector The FCPA prohibits giving of bribery only to foreign public officials; on the other

Citizenship Essay Example | Topics and Well Written Essays - 1000 words

Citizenship - Essay Example American citizens need to be active and engage in daily operation of the government activities in order to establish a just and liberal society. Therefore, it is the significant for civic, local, small, and religious groups get detailed knowledge and education significant to administer the right combination of compassion, loving and active discipline necessary for each citizen. This in turn will foster citizenship, encouraging civic pride and nurturing American families. Citizens must be ready and willing to agree and adhere to the regulations, tenets, obligations, and rules by which they are governed. Democratic governments give many freedoms to their citizens incorporating the freedom to criticize and dissent the government. Citizenship in a democratic country needs civility, patience, and participation. Democratic citizens realize that they have rights and responsibilities (Jeffrey et al, 2010). Due to this, they are challenged to understand that democracy needs hard work and an i nvestment of time. Therefore, a government of the people requires consistent support and vigilance by the governed. Responsibilities of citizens in a democracy demand the need for collective self-government and a personal sense of social concern as member of a polity. This shows a multifaceted nature of citizenship as a practice and philosophy that values the objectives and goals of equality, fraternity, and liberty. In democratic states such as the United States of America, the civic participation or engagement implies that citizens are required to act as juries or offer mandatory civilian or military national service for a certain period (Jeffrey et al, 2010). In addition, other obligations apply to the democratic ideals and are the main roles or responsibilities of the citizen. For instance, a sole responsibility among these is the respect for the rule of law. It is significant for citizens to pay their taxes, respect the rights of other people who have different ideas or opinion s from theirs’, and accepting the power of the elected government are some of the responsibilities of a citizen in a democracy. A citizen in a democratic government has the role of pursuing the common good of the community. Therefore, it is important to lay emphasis on the principles of voluntarism or freedom in that the government or the authority does not have the right to compel and force its citizens to be good but it can offer incentives as well as sanctions for bad or unacceptable behaviors. A democratic government needs to have educated, aggressive and responsible citizens who act in accordance with the various civic virtues such as self-determination, freedom from oppressive government and interdependence. This is because in absence of active citizen participation and without practice of civic virtue in the life of a community, democratic institutions such as the State and market and the entire civil society cannot operate in a sustainable manner (Jeffrey et al, 2010) . Democratic citizens understand that they bear the burden of roles for their community if indeed they have to benefit from the government’s guard of their rights. In order for democracy to succeed, its citizens must be aggressive since they are aware that the failure or success of the government is their obligation and responsibility. In turn, the government understands that it must treat its citizens

Community Health Nursing Essay Example | Topics and Well Written Essays - 1500 words

Community Health Nursing - Essay Example Quality of life really depends upon not only what the family can do, but about what the community health nurse can impart to her patient. In the case of Mrs. Thomas, making her comfortable is going to be the nurse’s primary concern. It seems that Mrs. Thomas is on a regime that includes Vicodin, but she doesn’t seem approving of using medication for pain management. However, it is okay for the nurse to reassure Mrs. Thomas that this will help her make a smooth transition in the process in which she is going through. She is in a lot of pain, and managing the pain will definitely take a lot of pressure off of Mr. Thomas knowing that his wife feels better. Unfortunately, many times pain is undertreated by physicians in the U.S. Since Mrs. Thomas is a cancer patient, it only makes sense that she is going to feel badly with the metastasis of the cancer to her lung—and indeed, it probably is as painful as she has described to the nurse. However, not treating the pain i s going to leave Mrs. Thomas without other recourse, and in the process, Mr. Thomas may become severely affected, seeing his wife in pain and feeling powerless to do much about it. Therefore, the best decision seems to be to treat the pain. This is going to be the greatest help for Mrs. Thomas as she now goes through the dying process. B. Discuss three strategies that you could use in the Thomas’s situation to improve the quality of life for Mrs. Thomas and her husband during this illness. Community health nurses definitely can have a positive impact on being able to improve the quality of life for terminally ill patients such as Mrs. Thomas. According to Larsen and Lubkin (2009), â€Å"By evaluating the extent to which nursing interventions improve quality of life for clients and families, nurses are in a position to [help their clients with this]† (pp. 156). Of course, many times people may argue about what does quality of life mean. According to Sinclair (2007), â €Å"Referring to quality of life†¦Ã¢â‚¬â„¢its definition is notoriously problematic.’ The tendency toward superficiality in measurement of quality of life in palliative care has been [criticized]† (pp. 62). Three strategies that could be used in order to improve Mrs. Thomas’s quality of life would include the following: have her listen to music; make sure she has good hygiene and grooming; and making sure Mrs. Thomas has some visitors so she can get some social interaction, perhaps with her family members who live out-of-state. Music can be a quite calming factor, especially when one is not feeling well. Something light and airy, or classical music, might be especially soothing. In addition, Mrs. Thomas should be very well-groomed and be helped to maintain good personal hygiene so that she doesn’t get any kind of infection. Third, perhaps visits from her family members from out-of-state might be a nice touch, if the nurse could get in contact with th em and see if they’d like to visit her. Or, alternatively, the nurse might like to arrange a visit or two from a minister of Mrs. Thomas’s faith or a volunteer who cares for hospice patients. Volunteers who work in hospice might best serve Mrs. Thomas if at least one person came to see her on a regular basis so she could maintain some social contact with others outside her husband. C. Create a holistic nursing action plan appropriate for managing Mrs. Thomas’s care at home by doing the following: ? 1. Discuss ways to optimize Mrs. Thomas’

Sports Essays Eating Disorders Athletes

Sports Essays Eating Disorders Athletes Eating disorders can be common among athletes. This may be due to the pressure of the sporting background that commonly precipitates the beginning of these problems. In this day and age certain obsessive behaviour such as extreme exercise and also erratic eating habits have become a normal part of society. Williamson et al suggests that (â€Å"Concern about an athletes body size and shape has become greater than ever before due to the pressure for thinness from coaches and also from athletic performance, and negative self appraisal of athletic achievement†) It has been suggested that the majority of successful athletes are strong minded, and set almost impossible targets for themselves and work long hard hours to achieve these targets. However these factors can bring on eating disorders that can often be found in anorexia and bulimic patients. Disordered eating is possibly found in most sporting activities. The athletes most at risk from developing or indeed having an eating disorder are those who engage in sports that require certain characteristics. For instance gymnasts and also figure skaters are under extreme and constant pressure to preserve a chid like body. Chaotic eating disorders are prevalent in girl athletes but not so much in boy athletes. In 1992 the NCCA conducted a survey of athletes. The NCCA stated (â€Å"93% of the programs reporting eating disorders were in womens sports) (Dying to win 1994 suggests that † Some male athletes do use extreme methods for losing weight, but an important difference exists between these and the self-starvation strategies of anorexics)† For instance, a weight lifters view of his body is not warped. When the weight lifter is not in competition he can regain the weight easily. This suggests that it is possible for the body to return to normal when the athletes sport ing career comes to an end. But unfortunately this is not the case in females. Eating disorders often happen to young girls who become obsessed with avoiding the progression of becoming a woman. These girls will go to extreme measures to keep a child like physique. This is what gymnastics are told they must do in order to stay in gymnasts competition. Because of this it is a gymnastics biggest fear of developing a womanly shape that might obstruct their performance. Sundgot-Borgen 1994 states that † This could provoke a conflict in which an athlete struggles to prevent or counter the natural physical changes precipitated by growth and maturity† many gymnasts have been training since early childhood. In taking part in such specific training before the body reaches maturity these girls risk losing out in a which another sport that they could do in adult hood when their gymnastic career ends. The leading UK charity for people with eating disorders is called B-eat. This stands for beating eating disorders. Beat surveyed 600 young people who suffer from an eating disorders-eat results were: Only 1 percent of children felt they could talk to their parents about their eating related concerns. 9 percent of children felt they might be able to talk to someone at school. 17 percent of children felt they might be able to talk to a doctor or nurse 92 percent of children felt they couldnt tell anyone. B-eat states that† currently the number of people receiving treatment for anorexia or bulimia to be near 90, 000, while many more people have eating disorders undiagnosed†. So of these 92%, the 17% who felt they might be able to talk to a doctor or nurse. So might benefit from the programme. If 92 percent of children feel that they could not tell anyone that they had an eating disorder then it is obvious that there is a need for young people to be educated about the dangers of eating disorders. There is also a need for counsellors or something similar to the Samaritans. So that children have the opportunity to talk about eating disorders to people who will not judge them. The will just listen and give advice if it is asked for. Gymnasts are only too aware about how their slender body shape can mean winning or losing a competition. This one of the main reasons why gymnasts are more at risk from developing an eating disorder. The qualities that make a good gymnast such as high expectations, being compulsive and also striving to be the best are all key characteristics connected to eating disorders. These statistics suggest that there is a need for a well being programme targeting female gymnasts of secondary school age. In beats survey 92% of children felt that they could not tell anyone that they have an eating disorder.17% said they might be able to talk to a doctor or nurse about it. In order to combat this discussion groups could take place on a monthly basis, as part of the gymnastic curriculum in local clubs such as the YMCA (The YMCA is part of the voluntary sector that rely mainly on good will donations and also club membership. It is a non-profit organisation). However conducting a programme surrounding eating disorders should be done with caution and awareness that the people most vulnerable will take any comment or criticism to heart. For example taking a persons weight and vital statistics is not a good way to try and combat eating disorders. This will only make the person mare aware abut body issues even more so if others in the group are thinner or have a smaller body mass index. For this reason, YMCA volunteers should receive training on how to approach and discuss the subject. In 1992 Claire Vickery founded the Butterfly Foundation. In Australia. The Foundation offers support to those people who suffer from an eating disorder and also poor or negative self body image. Claire was said to have discovered â€Å"gaps† in the† public health system† for the people who are and continue to suffer from eating disorders. The Butterfly Foundation suggests that† there is more pressure than ever before on young people who are exposed to highly stylized unrealistic images in the media at an alarming rate every day† This in turn can lead to thoughts of failure unsafe expectations, resulting in little confidence negative thoughts about body image. The Butterfly Foundation can offer support to educational establishments and also local community groups in the structure of workshops presentations to aid youngsters to develop their body image, self-esteem media understanding. The Eating Difficulties Education Network is another organisation that deals with eating disorders. EDEN is community service, which is based in Auckland New Zealand. The organisation is run by a group of women who can provide information and also assistance for those individuals who suffer from eating disorders, and also support their family and close ones. Eden can provide counselling and also workshops for Health professional, the community and also educational establishments. Edens main focus is for the promotion of â€Å"body satisfaction† and takes the approach that you can be happy whatever your size may be. It may be that girls will respond better to women speakers and counsellors. EDEN works in two main areas. These being, working with the people who have eating problems and also working towards the prevention of eating disorders among young people. . EDEN states that† dieting is ineffective and potentially leads to weight and body image difficulties in all their forms. Aiming to work with individuals to develop body satisfaction and seek to create environments that are accepting of size diversity and which support body trust†. At present in the United Kingdom there is little support for vulnerable children including athletes in relation to eating disorders. Only B-eat tries to help combat eating disorders-eat is relatively unheard of and is not well publicized. If the Butterfly Foundation in Australia has been in operation since 1992 then this would suggest that the foundation is working well in helping combat eating disorders. The United Kingdom would profit to follow a similar programme. The programme could include areas such as: Workshops, which are interactive, group discussions activities on Self Esteem Body Image: group discussions are a good way to get people to open up and discuss their ideas/feeling on the relevant subject. Open-ended questions tend to get the best response from people. Open-ended questions ask specific questions which cannot be answered with a simple yes/no or a specific piece of information. In extreme cases, referal to a mental health practitioner. Using a series of cards with different statements is a good way to help children open up and discuss their feeling. It is also a good way of getting children involved in self-esteem group activities. Media literacy uses an â€Å"inquiry based instruction model† This model helps motivate people into asking questions in relation to what they see in the media whether they watch it or read it. Media literacy provides different means of assessment tools to help people look at the media and to help people become aware of one sided views in the media. Media Literacy can help provide people with greater perceptive of understanding the role of mass media and bias media in blocking views of reality. Presentations are a good way of getting important information across to the audience 15mins or 20mins presentations could be used, as the audience will be young teenagers and/or children and may not have a long attention span that an adult would have. These presentations would include questions to/from the audience, but do not involve activities. For this reason they can be delivered to large numbers of students for example up to 50 at a time. The following topics could be used in presentations: Self Esteem Body perception and Image: Body image and perception is how a person feels and views their physical appearance. A lot of young people, mainly in their early teens, suffer from low self -esteem this is because as children develop into adolescents, they become aware about how others see and perceive them. Media Influences: recently, in the past few years it has become† politically correct† for the media to make some attempt to fight eating disorders. Magazines and TV shows and adverts featuring the misfortune of anorexia and bulimia, but this hard work is proving to be unsuccessful when they are presented in the usual perspective. For instance, how can one think that a teenage magazine is actually motivated to beat eating disorders when the stories relating to that area are covered by advertisements featuring childlike looking role models. People often feel that the do not â€Å"measure up† this is attributable to the anxiety of trying to live up to unhealthy† cultural expectations† of physical body perfection. BUPA suggests â€Å"Children and young people need to do 60 minutes of moderate intensity physical activity every day. This needs to include at least two weekly activities that produce high physical stress on bones, such as dancing, jumping or aerobics to aid development†. (Muscat, 2002). Suggests† Another method that coaches, parents (family) and athletes may use to help prevent disordered eating in sport is to avoid making derogatory comments about the female body.† Research shows that female athletes who report critical comments, compared with those who do not, also report greater disordered eating. Such athletes clearly suffer from body-image anxiety. Findings indicate that critical comments related to disordered eating behaviours are from multiple sources (Rieves Cash, 1996) rather than limited to coaches and peers (Beals, Manore, 1994; Berry Howe, 2000; Sundgot-Boren, 1994; Williamson et al., 1995). In addition to comments from coaches and peers, female athletes reported critical comments from parents, grandparents, medical professionals, siblings, and teachers (Muscat, 2002) Therefore this makes the task of altering their self-image extremely complex. Evaluation of the programme could be in the form of anonymous post cards that would be posted in a box. The cards would allow for comments and feedback both positive and negative, which will be essential to the success of the programme and will allow for changes to be made if needed. So the foregoing is the proposed programme. The media is partly to blame for placing a huge importance on what a person looks like and also what size they are. The television and also glossy magazines continually flood our brains with images of body perfection and images of attractive perfect looking people. These messages, which are specifically targeted at females, motivate people into believing that in order to be successful you have to be good looking and slim. This media stereotyping is thought to be the causes why of only ten percent of men have eating disorders, while 90 percent are women. Eating disorders are said to stem from addictive and compulsive behaviours.Other people who have the same or similar traits may turn to alchol,be drug users,self abuse or gamble.People who suffer from eating disorders also suffer from low self esteem,and also a lack of direction in life.This may be a reason why gymnasts are prone to eating disorders.They realise their careers will be over when they reach their mid 20s and do not know what their life will hold from them beyond then. McPherson et al. (1989) states, â€Å"Deviant Behaviour is a product of numerous interacting social and cultural forces. These include an inadequate socialisation process; lack of, or failure of social controls; perceived inequities in a situation; the individuals definition of the situation; and the labelling of individuals who engage in deviance. More specifically, one learns deviant behaviour by directly and indirectly acquiring opportunities†. Over conformity is a behavioral characteristic commonly found in sport. Overcomformity goes way beyond normally accepted rules or regulations that it interferes with the persons health and well-being. Over conformity is behavior grounded in a naive acceptance of rules and regulations. According to Coakley p.166† deviance grounded in overconformilty is often identified as an indication of commitment and dedication, even though it may be dangerous and have serious consequences for the health and well being of self and others†. According to Dying to win 1994 â€Å" a large percentage of gymnastic coaches are constantly instructing the girls on how to count calories, how to act, what to wear, and what to say in public† Because of this these girls feel that the only part of their lives that they are able to control is the food and drink that they consume. Because these coaches are authority figures to these gymnasts any remark made will have deep impact and be taken to heart. One of the main reasons that these girls embark on such drastic diets is because their coach suggests that they need to lose some weight in order from them to look their best. These girls are young and vulnerable to such comments and remarks that they be seen as a basis for enhanced routines. Athletes can be under the illusion that to be a real athlete they must make sacrifices whether it is to your own body or to others and pay the price to increase skills in order to stay in the industry as long as they can. Judging gymnasts ability is not objective. Each of the Judges makes a score according to what they believe makes a good routine. The look of the gymnast may control their perceptions and in doing so affect their final verdict. This reinforces the idea that in order to be at the top of their game a gymnast has to maintain a childlike body. This encourages deviant behaviour, as these girls will do anything to be a winner including going way beyond the norms of society. A terrible example of when a judges decision helped destroy a girls life is an event with gymnast Christy Henrich who was a top contestant in gymnastics in the latter part of the 1980s. She died of a multiple organ failure due to her fight with anorexia and associated eating disorders. At a meeting in Budapest, an American. Judge stated that† Henrich would have to lose weight if she wanted to make the Olympic team.† When Henrich returned to America her mum remembers the first words out of her daughters mouth:† she was fat and she would have to lose weightthat was the only way she would reach her dreams†. Because of these judges tough rules coakley p174 suggests that the roots of deviance go deeper than the individual desire to win or make money. These roots are grounded in the very values promoted through the sport ethic itself. Therefore, much of the deviance in sports is most accurately identified as a social issue rather than just a personal problem of indi vidual athletes. Eitzen, 1988, States that† Within sport, deviance involves violating the rules of a game or organisation, going beyond commonly accepted definitions of fair- play and sportsmanship, and intentionally using illegal means to intimidate or injure an opponent† This means athletes are willing to do anything to get to the top of their game e.g. drug use for weight control and/or stimulants for endurance. No matter how bad the end consequence is. Christy Enrich died as a result of her deviant behaviour spiralling out- with her control. The increase of commercialism in sports has lead to more rules and more pressure to win and be at the top of the game. This in turn has lead to deviance becoming widespread due to the fact that the top judges are reluctant or powerless to punish all acts of deviance. Due to government intervention and equal rights in athletes participation in sports female participation has increased. The first law in America to disallow sex discrimination in any shape or form among people of educational establishment was named† title X†This law was enforced to allow greater gender equality. This means that no one can be discriminated against in relation to gender. Under the â€Å"Title X law both men and women must be treated the same and fairly without judgment. †Title X† covers all areas of government policy including recruitment, housing, insurance and athletics. In the United Kingdom similar law to â€Å"Title X† this law is called â€Å"The Brighton Decleration.†The main aim of the declaration is to â€Å"develop a sporting culture which enables and values the full involvement of women in every aspect of life†. When sport is practiced equally and also fairly it can help make society a better place and also encourage equality. A good example of this is the Olympic games. Sport is a cultural activity, which, practiced fairly and equitably, enriches society and encourages friendship between nations. â€Å"Sport is an activity which offers the individual the opportunity of self-knowledge, self-expression and fulfillment; personal achievement, skill acquisition and demonstration of ability; social interaction, enjoyment, good health and well-being†. (The Brighton declaration) In society, sport plays a part in the culture of every nation. Sport participation in women varies vastly between nations. Females make up more than half of the worlds population. However in sport participation is still predominately male. In recent years despite growing participation of women in sporting activities and also improved opportunities due to laws being past on equal opportunities such as â€Å"Title X† and â€Å"The Brighton Declaration† women in high positions within sport has not followed. Females continue to be undermined and miss- represented in relation to management roles within sport especially at the top ranks. Equal opportunities will continue not to exist and be achieved within sport because of the lack of these role models. For example, women aducation and their ensuring comments might persuade young female athletes away from deviant behavior in relation to body weight and image. In conclusion, eating disorders can happen to anybody. It seems to be most prevalent in young teenage girls. Gymnasts, more than any other athletes are more at risk from eating disorders like anorexia and bulimia. This may be due to the fact that gymnasts, especially the females, are put under regular stress to keep to a very low body weight for visual presentation to the judges. Many judges award points for small body size alone. Because of this there is a need to educate young teenage girls to the dangers of having an eating disorder. As Coakley states â€Å"deviance grounded in overconformilty is often identified as an indication of commitment and dedication, even though it may be dangerous and have serious consequences for the health and well being of self and others†. These gymnasts believe that the have to be the thinnest to be at the top of their game. Their coaches reinforce this idea. According to (Dying to win 1994) a large percentage of gymnastic coaches are constantly instructing the girls on how to count calories, how to act, what to wear. Because of this these girls feel that the only part of their lives that they are able to control is the food and drink that they consume. Because these coaches are role models to these gymnasts any remark made will have deep impact and be taken to heart. One of the main reasons that these girls embark on such drastic diets is because their coach suggests that they need to lose some weight in order from them to look their best. These girls are young and vulnerable to such comments and remarks that may be seen as a basis for enhanced routines. And so if there were more females in positions of authority, e.g. judges, they could counteract this perspective. According to Health magazine, April 2002,†32% of female TV network characters are underweight, while only 5% of females in the U.S. audience are underweight†. In contrast, actors who are older, frumpier, scruffy, perhaps physically challenged, represent evil and also stupid people. The majority seem to be heavy. Once more according to Health magazine,† only 3% of female TV network characters are obese, while 25% of U.S. women fall into that category† This shows that the media is partly to blame for eating disorders in young people. No one wants to be known as heavy, overweight or scruffy. We need more realism for example the normal size for a woman is more like Opra Winfery. According to B—eats survey of 600 young people with eating disorders 92% of children felt that they could not tell anybody that the had an eating disorder. This suggests that there are a large number of children that need help and also someone to talk to and discuss their feelings in relation to eating disorders. However, of these 92%, 17% would seem amenable to help. The Butterfly Foundation in Australia and also EDEN in Auckland, New Zealand are both for non-profit which help young girls combat eating disorders. Both organisations offer support and counselling. Though different means of evaluation such as presentations to schools on the dangers of eating disorders. By following a programme similar to both the Butterfly Foundation and also Eden Britain can begin to tackle the growing problem of eating disorders. In which takes a multidisciplinary approach in schools, the voluntary sector, sports establishments and also G.P, mental health referrals. Government funding could be ring-fenced money for programme funding. More women of authority and also approachable councillors and training may require women instead of men. References About eating disorders/what is an eating disorder. Beat [internet]. Available from: [Accessed on 07 April 2008]. Berger, John. (1972) Ways of Seeing. London: BBC/Harmondsworth: Penguin. Body image. Hms Harvard. [Internet]. Available from:www.hms.harvard.edu [Accessed 18April 2008] Coakley, J (2007) Sports in Society: Issues Controversies. International edition. 9th edition. McGraw Hill, New York. Coakley, J. and Dunning, E. (2002) Handbook of Sports Studies, London, Sage. Eating disorder statistics. [Internet]. Available from: [Accessed 03 May 2008]. Eitzen, D.S. (1988). Ethical problems in American sportJournal of Sport and Social Issues. Garner DM, Garfinkel PE. (1980) Socio-cultural factors in the development of anorexia nervosa. Psychol Med. Hargreaves, J. (1994) Sporting Females, London: Routledge. Hargreaves, J. (1986) Sport, Power Culture, Cambridge: Polity. Holt, R. (1989) Sport the British: A Modern History, Oxford, University Press. Horne, J, et al., (1999) Understanding Sport: An Introduction to the Sociological and Cultural Analysis of Sport, London, EFN Spon. McPherson, B.D.; Curtis, J.E.; and Loy, J.W.; (1989), The Social Significance Of Sport, Human Kinetics Books Illinois. The Butterfly Foundation. [Internet]. Available from,http://www.thebutterflyfoundation.org/ [Accessed 12 May 2008] Ideal weight varies across cultures, but body image dissatisfaction pervades [Internet] Available from, http://www.physorg.com/news [Accessed 12 May 2008]

Human Worth and Religion in Revelation :: Revelation

The story revelation is one that demonstrates and explains Human Worth, Religion, and Society in a very extreme, but very understandable way. Mrs. Turpin who believes that in society there are people like her and her husband ( home and land owners) who are above all others except people with more money and land. â€Å"On the bottom of the heap were most colored people [†¦] then next to them not above just away from them were the white-trash, and then above them the home and land owners to which she a Claud belonged.† She has a very strong belief this and Thanks God that he didn’t make her like any of those people below her. Even goes as far as debating lives if God would have a given her a choice between any of the people she thinks she is better than. A trip to the doctor’s office for her husband’s ulcer brings a new â€Å"revelation† for Mrs. Turpin. While observing the people in the waiting room, she analyzes them and gives them titles in the groups below her. White- trash, ugly and so on. There is one girl in the room though who seems to really have something against Mrs. Turpin. Every comment she makes seems to upset the young girl and make her agitation to rise. It disturbs and also confuses her because she can’t understand why the girl who doesn’t even know her would want to ac so rudely towards such a kind a giving woman such as her. â€Å"All at once the ugly girl turned her lips inside out again. Her eyes fixed like two drills on Mrs. Turpin. T his time there was no mistaking that there was something urgent behind them.† Continuing on in conversation with the white- trash an outburst of thanking the lord aloud causes the young lady to suddenly hurl the book she was reading at Mrs. Turpin and jumping across the table and attempting to choke her. The nurse and doctor try to contain the young girl while slowly giving her a shot in the arm to calm her insanity down. Leaving everyone in shock and disbelief, especially in the case of Mrs. Turpin she boldly asks what the girl has to say to her. Settling her eyes on her the young girl says in a clear, but quiet tone â€Å"Go back to hell where you came from, you old warthog.† This ugly nasty young girl is the thing through which the truth is revealed to Mrs.